Strategic Management Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management - Essay ExampleIt lead discuss upon the micro milieu, macro environment, and the future strategic implications of the organization. Hollister Co. Hollister Co., generally known as promoted as HCo or Hollister, is a lifestyle cross off based in America and has been originated by Abercrombie & Fitch Co. Hollister Co. has presented a concept, which is very made to catch the management of the young segment of consumers aged between 14 and18. It offers reasonable, rather lower, damage point as compared to the parent brand. The major promotion of the brand is done by the inspiration of occasional wear and image of SoCal. The company provides the goods both through online platforms and the companys own stores (Hollister California, 2012). Goods are useable in-store and through the companys online store. The company is acknowledged to be the owner of the United States second most ideal and favorite(a) brand of amongst the teens segment as indicated in the list of actual West sloping trough companies issued by Piper Jaffray for the year 2008. Initially, the company opened up its first store in Columbus, Ohio at the Easton Town Centre in July 2000. The drastic success of HCO made it noticeable for Abercrombie & Fitch Co. that the Abercrombie & Fitch brand was superseded by the HCo brand. The A&F brand was properly made to stand out in challenger from HCo. Brand through the use of materials of higher quality and there were strict introductions of construction in the A&F facility for goods and clothing. This made the cost of merchandise go higher with the store mainly centring its resources and attention on the clothing for the consumer segment aged between 11 and17 years. Hollister Co produces and sells accessories and apparel for women and men. The products of the company includes knits, logotype tees, sweaters, shirts, pants, jeans, outerwear, shorts, tanks, winter wear, and sleepwear and bracelets, necklaces, hats, totes, caps, belts, sc arves, and f mouth flops. The brand also offers to its consumers a wide variety of perfumes, colognes, gloss products and lip shine, lip balms, and body care products, along with the gift cards (Bloomberg Businessweek, 2012). Along with many other countries, the company operates in Canada, UK, and US and owns more than 1,039 stores all across the world with over 80,100 employees. Macro Analysis An organization smoke be judged for its competitiveness, strengths and other factors on the basis of its macro environment. The factors contained in the organizations macro environment are those elements which influence the organization in an in head manner but do not apply it the ability to control them. These factors include the PESTEL analysis of the industry which stands for political, economic, social and technological, environmental and legal factors. They are depict as below Political Factors The political factors comprise of the government decisions which select an indirect or dir ect impact on the organizations activities. In this context, A&F operates in many countries which have an economy that is free-market oriented with regulations and rules to safeguard the intelligent rights and patents from being copied. These patens assist the organizations to protect their rights on any dimension that they own. However, other political implications that A&F is required to follow include the rules and regulations such as rights of workers, employees, and shareholders. Since, the