Fast Food Nation Essay

The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country, it is also arguable that this is already the case for the world as well, and if not now then very soon indeed. According to an article â€Å"Good Home Cooking–Right off the Assembly Line,† by James Bone on the Times Online Web site said, â€Å"only one-third of Americans cook meals from scratch†, meaning with fresh ingredients. Bone also reports that â€Å"Americans spend only thirty minutes cooking dinner, compared with 2-1/2 hours in the 1960s†. In his book Fast Food Nation, Eric Schlosser says, â€Å"one-quarter of Americans eat in a fast-food restaurant each day† (3). Why are Americans eating so much fast food? The answer is simple: they are willing to trade quality for speed. While Americans may be attracted to food that is fast and easy, they are missing some important benefits of slowing down. In fact, Americans’ obsession with fast food is hurting not only their health but also the quality of their lives. The main reason that Americans are getting take-out food and cooking prepared meals is obvious: they don’t have enough time. Bone said â€Å"in more than two-thirds of households in America, two people are working†. People with demanding work schedules have little time for food shopping and cooking. Another reason that mealtime has become so short is that many younger adults grew up in what one might call a fast-food culture. In the past fifty years, inventions such as televisions, fax machines, and computers have increased the pace of life. At the same time, microwave ovens, drive-through restaurants, and TV dinners have changed the way Americans eat. Many people now prefer to eat quickly, even in their cars or in front of the television, instead of taking time to cook a meal and sit at the table. In this culture of instant gratification, people don’t think food is important enough to spend much time on. Even though Americans think that they are saving time and improving their lives by eating precooked and prepackaged food, their obsession with fast food is causing the quality of their lives to go down. Fast food doesn’t contain the nutrients your body needs to stay healthy. They have lots of preservatives, fat, sugar, and salt to hide the fact that they are not fresh. As a result, people may feel chronically fatigued and lack the energy they need to complete daily tasks. If people do not eat fresh foods that provide necessary vitamins and minerals, they may become tired and sick, and they will miss out on opportunities to enjoy their lives. Another serious health concern is obesity. There is an obesity epidemic in America today, especially with young person, that is related to the way people are eating. According to Schlosser, â€Å"the rate of obesity among American children is twice as high as it was in the late 1970s† (240). Obesity can lead to many health problems, including diabetes, heart disease, and cancer. In â€Å"The Link Between Fast Food And The Obesity Epidemic. † Dustin Frazier writes, â€Å"deaths due to poor diet and physical inactivity increased 33 percent over the past decade†. It cites a study concluding that, â€Å"poor diet and physical inactivity may soon overtake tobacco as the leading cause of death in this country†. Certainly, if fast food causes people to become obese, and then obesity causes them to get sick or die, fast food cannot be considered â€Å"improvement† in Americans’ lives. Even though Americans may think they are saving time and improving their lives by eating fast food, they will actually have healthier and more enjoyable lives if they change the way they cook and eat. Making dinner from scratch is much healthier than getting burgers and fries from a fast-food restaurant. And people get more than just a full stomach–they get more time with family and friends and a good feeling from creating something healthy. People should learn to choose fast food carefully and remember the pleasure of eating good food in good company. Work Cited Bone, James. â€Å"Good Home Cooking–Right off the Assembly Line. † TimesOnline 27 Mar. 2006. 9 Oct. 2006. Frazier, Dustin A. â€Å"The Link Between Fast Food And The Obesity Epidemic. † Health Matrix: journal Of Law-Medicine 17. 2 (2007): 291-317. Academic Search Complete. Web. 17 Sept. 2012. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Perennial, 2002. Print.

Problem and solution essay: Drinking and Driving Essay

People all around the world drink and they also drive. But driving under the influence of alcohol is a very dangerous, risk taking thing to do, not just to the drivers, but to the passengers and pedestrians as well. When people consume alcohol, their normal functioning of the brain impairs, thus increasing the chances of having a fatal accident when chosen to drive. According to National Highway Traffic Safety Administration, 40% of the car accidents in the year 2002 were alcohol related in US. That is about 17,419 deaths. This meant that in average, every 30 minutes someone was killed in a car accident that was relating alcohol. The legal limit of Blood Alcohol Concentration (BAC) for drivers at the age of 21 or older is .08 percent. For drivers under the age of 21, the legal limit of BAC is .01 percent. But this does not mean that it is safe to drive when your BAC is .08 percent or even .01 percent. Any amount of of BAC is a risk to drive. Studies show that states or countries with lower BAC limit has far less alcohol related accidents. If you go over the legal limit of BAC, you would get fined large amounts of money to jail time, depending how high the BAC is. Making the BAC limit lower might just prevent the accidents that killed hundreds of innocent people. Drinking alcohol has effect on the brain. First, it will fill cozy, warm and relaxing feeling. Then into judgment impairment, little use of slurred speech, and reason and caution are impaired. After that, there will be increase impairment of judgment, then to slow reflection, and more use of slurred speech. Next memory and comprehension are abnormally functioning, then blurred vision, to vomiting and instability to stand. Finally, if more alcohol are consumed, result unconsciousness, coma and to even death. So not drinking at all would be the best solution as it will be good for your health and not taking any risk of having a fatal accident. But, for people who have to have a drink, people who can’t live with out alcohol, they are prone to consume alcohol and make a decision to drive to their destination or not. This might be hard for some people, but leaving their car and taking an alternative transportation would be the smartest, and also the safest way to get to the destination. It is much more important  to get to the destination with their life then by loosing one’s life or taking a life of another and not get there at all. There are problems that are just incorrigible and there are problems that can be prevented or solved. We should do any means to solve any corrodible problems in any ways. It might save one or it might save thousands of lives. Drinking and driving is making a death wish. It’s not only the drivers that are risking their lives, but they, as in drivers, are risking other lives as well. Not driving when influenced by alcohol might save one’s life and a life of another. Maybe, it might not be a big deal to some people who believe this will not happen to them, are gambling with their lives.

Call of the Wild Book

He is disciplined by the Law of Club and Fang. The man in the red sweater takes Buck out of the cage and repeatedly beats him. Buck continues to try to attack until he is to week to fight. He then learns the law of Club and Fang. Buck is sold and put on a sled team. He learns to dig a hole in the snow to stay warm. He has a fierce rivalry with the lead dog Spitz. Spitz then kills one of Buck’s best friends Curly by ripping Curly’s face up. Buck ends up having multiple fights with Spitz. One of which where Spitz takes Buck sleeping hole and tries to keep it. Spitz gets whipped and sent back to his own hole. Buck and Spits end up in a fight in which Buck is determined to kill Spitz and end the rivalry for good. He then does what he was determined to do and kills Spitz. Buck then takes the lead dog position and gains trust from his team. The team is then taken over by Hal, Charles, and Mercedes. They are amateur sled runners and don’t quite know what they are doing. They end up shooting a dog (Dave), because he was too weak to go on. Buck then leads the team into John Thornton’s little camp setup. Hal was advised by John not to go across the ice but he decides to do it anyway. Hal starts beating Buck and John Thornton threatens to kill him with his rifle. John then takes Buck to be his own. They all fall through, including the team. They are killed and John takes care of Buck, the only survivor. Buck then saves john Thornton’s life a couple times. John and Buck develop a special bond. John decides to search for gold. Buck is in part of a bet made by john Thornton that says he can pull a sled with a fairly large amount of weight. Buck then shocks everybody and pulls the sled 100 yards and wins John Thornton $1000 ($1600 in the book). John is out in the search of gold. He comes across a Yeehat tribe and builds up hate for them. Buck scares away the Yeehats once. They the com back later and kill John Thornton by shooting him with a bow and arrow. Buck then kills multiple Yeehats out of anger. He is then left with the decision to live by himself in the wild. Differences In the movie, Buck was never sold to Francois and Perrault. He was never a part of their team and he did not steal any bacon from Francois. In the movie, Buck started out going to John Thornton’s team, stolen by Black Burtons bandits, claimed by a dog auctioneer, sold to Hal and his crew, brought across Johns Thornton’s camp and is returned to him. Buck was never sold from Francois and Perrault to a Scotch half-breed man that was very hairy. It did not tell the names of other dogs in the movie. In my eyes, the movie portrayed John Thornton’s friend, Pete, more than in the book. In the movie John Thornton is attracted to a girl at a bar. A man named Black Burton doesn’t like John so he has his team stolen by some of his thugs. They then take the team to a town. On the way a man falls down a hill and is killed. When the dogs get to the town, the only guy left on the sled is frozen solid and killed. A man then claims the dogs on the spot and auctions them off to Hal, Charles, and Mercedes. They plan to take the team to Dawson city (where John Thornton is). On the way a dog (Dave) is shot by Hal because he can’t go on. They come across John Thornton’s camp. John takes Buck back and the others drowned. John then takes more care of buck and heals him up. The book stated that Buck had killed a Moose by wearing it out and then attacking it. That never happened in the movie. In the book, Mad Dolly was a dog that raged and tried to kill Buck. The movie showed Mad Dolly as a horse. The movie shows more dialect and perspective of john Thornton rather than Buck. It made the movie almost more about John than it did about Buck. John and Buck found a cabin in the woods that had a gun in it that said E. K. W. on it. That wasn’t in the book. Because of all of the similarities and differences that I have written, I believe that the book was way better than the movie. The movies didn’t have much anything that was the same in the book. The worst part was that it left me guessing about who E. K. W. was. It didn’t even give a hint about who he or she was. That should not ever happen in a movie. Call of the Wild Book He is disciplined by the Law of Club and Fang. The man in the red sweater takes Buck out of the cage and repeatedly beats him. Buck continues to try to attack until he is to week to fight. He then learns the law of Club and Fang. Buck is sold and put on a sled team. He learns to dig a hole in the snow to stay warm. He has a fierce rivalry with the lead dog Spitz. Spitz then kills one of Buck’s best friends Curly by ripping Curly’s face up. Buck ends up having multiple fights with Spitz. One of which where Spitz takes Buck sleeping hole and tries to keep it. Spitz gets whipped and sent back to his own hole. Buck and Spits end up in a fight in which Buck is determined to kill Spitz and end the rivalry for good. He then does what he was determined to do and kills Spitz. Buck then takes the lead dog position and gains trust from his team. The team is then taken over by Hal, Charles, and Mercedes. They are amateur sled runners and don’t quite know what they are doing. They end up shooting a dog (Dave), because he was too weak to go on. Buck then leads the team into John Thornton’s little camp setup. Hal was advised by John not to go across the ice but he decides to do it anyway. Hal starts beating Buck and John Thornton threatens to kill him with his rifle. John then takes Buck to be his own. They all fall through, including the team. They are killed and John takes care of Buck, the only survivor. Buck then saves john Thornton’s life a couple times. John and Buck develop a special bond. John decides to search for gold. Buck is in part of a bet made by john Thornton that says he can pull a sled with a fairly large amount of weight. Buck then shocks everybody and pulls the sled 100 yards and wins John Thornton $1000 ($1600 in the book). John is out in the search of gold. He comes across a Yeehat tribe and builds up hate for them. Buck scares away the Yeehats once. They the com back later and kill John Thornton by shooting him with a bow and arrow. Buck then kills multiple Yeehats out of anger. He is then left with the decision to live by himself in the wild. Differences In the movie, Buck was never sold to Francois and Perrault. He was never a part of their team and he did not steal any bacon from Francois. In the movie, Buck started out going to John Thornton’s team, stolen by Black Burtons bandits, claimed by a dog auctioneer, sold to Hal and his crew, brought across Johns Thornton’s camp and is returned to him. Buck was never sold from Francois and Perrault to a Scotch half-breed man that was very hairy. It did not tell the names of other dogs in the movie. In my eyes, the movie portrayed John Thornton’s friend, Pete, more than in the book. In the movie John Thornton is attracted to a girl at a bar. A man named Black Burton doesn’t like John so he has his team stolen by some of his thugs. They then take the team to a town. On the way a man falls down a hill and is killed. When the dogs get to the town, the only guy left on the sled is frozen solid and killed. A man then claims the dogs on the spot and auctions them off to Hal, Charles, and Mercedes. They plan to take the team to Dawson city (where John Thornton is). On the way a dog (Dave) is shot by Hal because he can’t go on. They come across John Thornton’s camp. John takes Buck back and the others drowned. John then takes more care of buck and heals him up. The book stated that Buck had killed a Moose by wearing it out and then attacking it. That never happened in the movie. In the book, Mad Dolly was a dog that raged and tried to kill Buck. The movie showed Mad Dolly as a horse. The movie shows more dialect and perspective of john Thornton rather than Buck. It made the movie almost more about John than it did about Buck. John and Buck found a cabin in the woods that had a gun in it that said E. K. W. on it. That wasn’t in the book. Because of all of the similarities and differences that I have written, I believe that the book was way better than the movie. The movies didn’t have much anything that was the same in the book. The worst part was that it left me guessing about who E. K. W. was. It didn’t even give a hint about who he or she was. That should not ever happen in a movie.

RE-WRITE Essay Example | Topics and Well Written Essays - 1500 words

RE-WRITE - Essay Example The usual assumption is that ambient noise is isotropic (equal on all directions). This is commonly considered in sonar equations. We therefore attempt to reduce the effective noise level by utilising of the directional capabilities of the hydrophone (NL-DI). However, in deep waters the sea surface is considerably the principal source of ambient noise. It these areas the ambient level is not truly isotropic. Conversely, in shallow waters ambient noise is essentially isotropic due to reflections from the sea floor (Davidson, 2006). The features of the parametric approach are best illustrated on an example taken from a hypothetical sonar application. The approach was to apply time-frequency circumstances for detection. The detection conditions are simply: The second level, in particular, enables signal detection of a very low false alarm rate on narrow-band sonar signals. It acts as a narrow band pass filter at the input of detection algorithm, which efficiently eliminates out-of-band noise. Figure 1 shows a 50 kHz sonar return from shallow water. Simulated water-depth is 3 m. the transmit pulse has a duration of 0.4 Ms. The noise is of uniform distribution restricted to the signal band. Signal to noise ratio (S/N) is 20 dB while the signal’s full waveform was digitised at the rate of 1 MHz. Only the envelope of the signal is shown in Figure 1. Without any further processing, the echo time series, which consists of 1000 sample, is now submitted to the detection algorithm. While the parametric model is calculated for every sample, the spectrum from 48 kHz to 52 kHz is computed for every 10th interval. The 4 kHz band is evaluated at 200 frequencies with a resolution of 20 Hz. A three dimensional view of the sonogram (Figure 2) may illustrate how well the spectral peaks in the sonar return are defined in a time-frequency representation. The algorithm is very fast and real time processing capable. It does not require that the

RP Essay Example | Topics and Well Written Essays - 250 words

RP - Essay Example The positivists view of realist exhausts in empirical structure in order to understand the ontology of economic regulaties (Lopez, J. 2001) 11 Marxism differentiates between an intransitive reality, which may exists independently of human knowledge, and the socially produced world of science and empirical knowledge. Bhaskar’s influence is also acknowledged in the ontology in the philosophy of social science (Sayer,A., 1992) 11 Critical realist philosophy has increasingly encouraged the influence of international realtions. The ontology is also credited to Bhaskar (1998). The private sector in Omani is affected by both politics and international realtions. 11 Most organisations know what good strategy and leadership development are and that good management makes a real difference to organisational performance. There is strong evidence to support this contention: historically, the greatest business leaders have driven economic prosperity and growth (BIS, 2012). The BIS findings are further confirmation of the opinion held by Mabey and Ramirez (2004), wherein they analysed that leadership and management development (LMD) leads to superior performance across companies of all sizes, sectors and national location. Managers as well as leaders at all levels, and not just those at the top, need a common set of skills associated with their management and leadership role, and these need to be developed. Just assuming that well qualified or professional people will be able to assume the management role on promotion does not necessarily help them become effective (Wolff, 2008). Some approaches to LMD are concerned predominantly with organisational strategies while other models strongly emphasize individual aims. There is a range of opinion between these two views, from those who argue that ‘organisational’ strategy may be imposed by leaders on the less powerful

Technology Essay Example | Topics and Well Written Essays - 250 words - 3

Technology - Essay Example gely contingent on age, by and large, every person grounds his personal preference, principles, and decisions on what he or she ascertained from the information obtainable in television. Just as our culture is molded by the effects of television, so as the nature of our way of thinking, is brought about by our constant observation of the so-called â€Å"great cyclopean boob tube†. Television shapes the public opinion as asserted by the agenda-setting theory of mass communication. The gen that we glean out from watching the television affects our perceptions about different issues in the community as it replaces some of our former understandings of the varied disputes and arguments encompassing our environment. Personally, I use television as my prime source of information and current events. Because of its extensive coverage and the quality of the material that you receive from them, it permanently becomes the foundation from which I direct my elucidations of any political and social arguments. On account of the numerous source of news and coverage of current events, the knowledge that I have gained from watching television sets the platform on which I link and rate the accuracy of the information that I encounter from other sources like newspaper, radio and the internet. Momentarily, the quality of radio and TV programming is satisfactory on the whole. By consolidating the different opinions, arguments, information and standpoints gleaned through watching and listening to the radio and television respectively, a more concise data is achieved. That said, there is no need to change anything not unless if there are debarring hurdles that preclude the development of media, in the forms of ra dio and television, from delivering credible and substantial news to the

Hazards, Risks, and Controls Exercise Essay Example | Topics and Well Written Essays - 750 words

Hazards, Risks, and Controls Exercise - Essay Example Spotting hazards or potential hazards is direly needed to take suitable preventive action against possible crash on the street or the possibility of catching an accident on streets (Rouf et al., 8). In the scenario, there is a mixture of old and modem modes of transportation. Cars were not existent yet during the late 1800s and early 1900s; although, carriages, horses, and walking were common means of transportation during those times. Considering the differences in terms of the level of sophistication between a modem car and old means of transportation, various potential risks should be considered. However, in order to properly and clearly assess the situation, the type of car that will be used in this activity would be a Hummer. Since the scenario took place during the 1800s, it can be imagined that life relatively slower, few to no cemented roads and various ordinary things are taken into streets. Hence, the following hazards have been identified: 1. Children playing on streets – during the 1800s, people were not as civilized as they are today, especially children. Things that were supposed to be done in specific places such as chasing a ball or playing, which is supposed to be done in parks, are being taken into the streets. So what are the potential risks? There is a high possibility that you might hit a kid on the street. This is not to say you are going to do it intentionally but children sometimes do not mind about what is going around them when they are playing and enjoying. For instance, a ball might suddenly run across the road, and a kid may follow straightaway to chase it, without recognizing a car is coming; hence, an accident could happen. Remember, modern cars move faster than any other moving things during the 1800s. Chances are you are most likely to hit the kid. Controls may include some simple things such as slowing down the speed a little bit or using a Collision Avoidance System such as an automatic braking system to

Rice with chicken Essay Example | Topics and Well Written Essays - 250 words

Rice with chicken - Essay Example The following ingredients are required: one cup of rice, chicken pieces, one onion, one tomato, a teaspoonful of garlic and ginger paste, chopped parsley, salt, coriander, rosemary, squeezed lemon juice, paprika and black pepper. First, ensure that the chicken pieces are diced to appropriate sizes and chunks. This will ensure that the process of cooking accords them the chance to cook evenly. Secondly, ensure that the pan contains some oil that will be allowed to heat. The chopped onions, crushed garlic and ginger paste should be added to the oil and fried until golden brown. The chopped tomato and parsley all chopped should be added to the pan next. This will be allowed to blend into the onions, garlic and ginger paste that are already cooking. The chicken pieces should be dropped into the paste and stirred to ensure that the paste mixes into them (Renfrew 33). Next, the black pepper and paprika are added, followed by some water and salt. The pan should be covered to ensure that the chicken adequately cooks. It is imperative to allocate the chicken meal twenty minutes to cook. Meanwhile, heat two cups of water in a pan. Allow the water to heat as the rice drains after washing. Add a tea spoon of salt and crushed rosemary into the water. Set the washed rice into the mixture, stir and then allow cooking for seven to ten minutes. After the rice is set, ensure that the chicken is adequately mixed with the rice, and then squeeze the lemon juice into the mixture. The meal is ready for serving (Renfrew 48). In conclusion, serve the rice and chicken in desirable amounts. Ensure that the meal is served while still hot so as to bring out its true taste. This meal can be served with drinks such as soda and fruit juices. The meal can also be accompanied by vegetable or fruit

Medical Law and Ethics Essay Example | Topics and Well Written Essays - 500 words

Medical Law and Ethics - Essay Example As a matter of fact, caregivers’ licenses may be revoked if the board concedes that their failure to advocate fiercely for their patient's wellbeing played a critical role in the patients’ deterioration or even death. This paper will examine caregivers’ acceptable actions in the event that they dispute wrong physicians’ written orders. Â  Caregivers have the right to refuse certain physicians’ written orders, particularly in the event that they believe that the written orders are contraindicated, do not conform to accepted hospital protocols and procedures, or can ultimately endanger the patients’ overall wellbeing. However, caregivers should give explanations for their decisions to violate physicians’ written orders, then document their reasons, making sure to adhere to all hospital rules and protocols. Most hospitals have in place policies that clearly explain the procedures to follow when dealing with and speaking to wrong physician orders, which can include, among others, wrong prescriptions and treatment protocols (Harris, 2008). However, it is critical that caregivers voice their oppositions to the written orders to the relevant physician to ensure appropriate changes are made in order to guarantee that the patient receives the optimal quality of healthcare. However, in some instances, p hysicians may be hard-headed and refuse to accept caregivers’ corrections. In such cases, it is vital that caregivers follow the right procedures established by the hospital administration to seek changes in the written orders to deter the incidence of harm to patients. Nonetheless, provided that the caregiver is sure that the physician’s written orders are wrong, he or she is legally permissible to violate the orders and, in turn, institute appropriate measures and treatment protocols, which are guaranteed to help the patient attain optimal health. Â  

Race representation in Desmonds and Mind your language Essay Example for Free

Race representation in Desmonds and Mind your language Essay In this essay I am going to compare the ways in which race has been represented in the two sitcoms Desmonds and Mind your language. Desmonds is a sitcom set in a barber shop in the 1989 and Mind your language which is set in a school in 1970s. Mind your language reinforces stereotypes by the peoples accents for example Ali said that he goes around and nicking on peoples doors when hes meant to say knocking on peoples door thats why you cant trust him and this also makes him sound dishonest. Ali and Ranjeet are in a conflict with each other because of the war against India and Pakistan. Jamila the Pakistani woman is represented as domestic because she is always knitting in class also there is conflict going on with Ingrid the Swedish woman and Anna the German woman who are trying to attract most of the men in the class because mostly the class is full of men. Ranjeet is shown as a typical Indian because he is always shaking his head and moving his hands and also him going to be arranged married to a another person that he doesnt even know and doesnt like. Taro the Japanese man has a camera on him because it shows that all Japanese people carry cameras and makes them look like tourists. All the students in Mind your language dont take learning English seriously by not doing their homework instead they buy it of Giovanni the Italian and coming late to their classes. Desmonds is a sitcom set in 1980s in a barber shop. Desmonds is different to mind your language. It is subverting stereotypes because in Desmonds the people own their own business and when the show starts you see white people hanging around with black people instead of white people on one side and black on the other. This is represented by Shirley how is the daughter of Desmond has a white friend and when the show is starts you see a Blackman and a white man shaking hands. In Desmond the barber shop is used for social conversation about black people achieving things and how political comments are made negative at stereotyping in the media. Sean is the son of Desmond. Hes represented as a claver and wanting to go to school and wanting to learn. As well as listening to rap music and the older brother Sean has left and started working as a bank manager how lives well and also owns his own house. In conclusion I think mind your language is bad because it makes the people sound dishonest and bad but Desmonds on the other hand show positive view on TV because of showing black people wanting to learn and at the same time being into rap music and also black people being friends with white people.

Beliefs of Malcolm X

Beliefs of Malcolm X Cheyanne Ratliff 1. When Malcolm X believes when he receives an X is that it is an ex form of himself. He elaborated by saying that it is supposed to [replace] the white slave master name of little which some blue-eyed devil named Little had imposed on my paternal forebears, (MX, 229). His statement is correct because many of the African Americans in America were brought over from Africa by Europeans. This means that it was not the identity of his oppressor, but of the black man himself. Although they used this excuse, there was a bit of a social privilege to not being truly African. On page 4, Malcolm X states that [m]ost Negro parents in those days would almost instinctively treat any lighter children better than they did the darker ones. It came directly from the slavery tradition that the mulatto, because he was visibly nearer to white, was therefore better, (MX, 4-5). What this suggests is the impact the white slave owners have had on the ancestors of blacks and how they have been raised to thin k like that. It means that those who are lighter tend to have a higher social privilege because of how slave owners implied that if you were lighter, you were whiter. 2. Malcolm describes how the black people are tired of the treatment of colored men and women by the police, also known as police brutality. In MX, he states that [i]t is a miracle that 22 million black people have not risen up against their oppressors-in which they would have been justified by all moral criteria, and even by the democratic tradition, (MX, 251). This states that Malcolm is surprised about how the black Americans have not risen up yet against their oppressors the police. Although it seems as if the police have been nothing but brutal towards black Americans, that does not always seem to be the case. In the chapter Black Muslims, Malcolm states that [l]aw agencies once had scoffed at our nation as black crackpots; now they took special pains to safeguard against some white crackpots causing any incidents or accidents, (MX, 252). This supports the rebuttal because it shows how although the police always seemed more hostile and aggressive towards the black people of that time, they eventually managed to see that black people needed protection too, just as the white man needed. 3. What Malcolm X is doing is he is finding the differences between segregation and separation. On page 250 of MX, he describes segregation as when your life and liberty are controlled, regulated, by someone else, (MX, 251) and separation as that which is done voluntarily, by two equals- for the good of both, (MX, 251). The difference that Malcolm X is pointing out is that with segregation, you are regulated by somebody else, compared to separation, which is when you are regulated by yourself. This conveys the wishes that many black Americans have because many of them wish to not be controlled by the white man. Although they were segregated, they still had control over their own lives. Theoretically, they let the white man back them into a corner, which then calls for them to attack and lash back in order to protect themselves and/or their community. In the book Things Fall Apart, Okonkwo let the white Christian missionaries back him into a corner, which then caused him to lash out a nd kill himself in order to protect himself and his community. Theoretically, if they had refused the push of the white man towards that corner, they could have easily been on a faster track to equality. 4. This statement is valid because it shows how the black Americans have never been free to actually act for themselves in the sense of controlling their own communities. Similar to the last question, they have been backed into a corner. He states that separation is when that which is done voluntarily, by two equals- for the good of both, (MX, 251). Because the blacks are not able to completely separate from the white people, they cannot reach their full potential and power. This relates to when a dog is abused by its owner, then they can never really function by their own means. 5. Malcom X is describing how the black hustler in the ghetto jungles has to survive. By saying the ghetto hustler is the most dangerous black man in America (MX, 318), he is talking from experience AND what he has observed. On page 173, Malcolm X describes his observations as scary because it had taught [him] in a very few minutes to have a whole lot of respect for the human combustion that is packed among the hustlers and their young admirers who live in the ghettoes where the Northern white man has sealed-off the Negro-away from whites-for a hundred years, (MX, 318-319). What quotation suggests is that these young people who admire the hustlers, those who are considered the most dangerous black [men] in America (MX, 318) are considered that because they have the most influence upon the youth, which is the next generation. This means that because the black hustlers depend on the youth, this is how they survive and keep that black hustler legacy going. Although this may suggest that this is where all of their power comes from in order to survive, it is not. Earlier in the book, Malcom X describes his own accord of how it works; I was a true hustler-uneducated, unskilled at anything honorable, and I considered myself nervy and cunning enough to live by my own wits, exploiting any prey that presented itself, (MX, 111). This quote from himself suggests that he lived by his own wits because he thought he was all that, and he became very popular among the ranks. What this quote makes people realize is that power comes from within, and that when you create an image of yourself, that power inside of you is what causes that image to come true. 6. What Malcolm X is differentiating between is the stereotype of how a white man acts like, and what a black man acts like. What this suggests is that black people, in order to be accepted, they depend upon the stereotype of the white man and decide to try and follow that to be accepted. An example of this is when Malcolm X states that [t]he only difference was that the ones in Boston had been brainwashed even more thoroughly. They prided themselves on being incomparably more cultured, cultivated, dignified, and better off than their black brethren down in the ghetto, which was no further away than you could throw a rock. Under pitiful misapprehension that it would make then better, these Hill Negroes were breaking their backs trying to imitate white people, (MX, 42). This suggests that black people will try to imitate white people in order to seem more appealing to them. The quotation describes how societal pressures were even more severe than they are today. Before coming to a con clusion though, we must consider how the white man did not always intentionally discriminate. On page 174 of MX, he describes the cause of the black mans condition was because of the white mans society [being] responsible for the black mans condition in this wilderness of North America. This quotation says that although there is social pressures from the white man, his society implements even more social pressures than the white man does himself. It suggests that the black community itself is more socially pressuring than the white mans community is at times. A connection to this is from the book The Pearl by John Steinbeck, when the richer society who lived inside the gate had societal pressures pushed upon those who live outside the wall, those who lived outside of the wall developed even stronger, negative societal pressure that basically said if you dont live inside the wall youre unsuccessful. This eventually pushed Kino to go crazy, just because he wanted money to get into the inside of the wall. Those snooty black brethren who stuck their noses up at their brothers and sisters in the ghettoes were like Kino, and they drove themselves crazy trying to fit into an ideal placed in their heads by themselves and those around them. 7. To begin with, Hajj means pilgrimage. In order for Malcolm X and all separationists (in MXs eyes) to achieve their goal, they must remain united. In the book, Malcolm X says that for the black man in America the only solution is complete separation from the white man, (MX, 250) and that Islam is the hope for justice and equality in the world we must build tomorrow, (MX, 241). Malcolm X here basically says that we must separate from the white men and all join Islam in order to complete their destined pilgrimage. Although this seems like the perfect solution, this is far from it. This was similar to when Hitler believed that there was only one pure race and that they should all be separated to be perfect, just as Malcolm X believed that there was only one way that black people could be perfect, and that was separated under the state of Islam. This is a one right way mindset that could potentially be dangerous if it is not handled properly. 8. America is seem as a major place full of discrimination in all parts of the world. To support this, Malcolm X states that they called them [h]ate teachers violence seekersblack racists black fascists anti-Christian possibly communist inspired, (MX, 243). This all started because of a few racist whites had collected footage and lied about the intentions of Malcolm X and Mr. Muhammad. This is a prime example of how the Americans perceived them beause they were not only black, but also Muslim. Although this produced hate and more discrimination, it made black Muslims stronger and more powerful. This is similar to how people saw the Baton Rouge bus boycott of 1953 as a bad thing, but really it made those boycotting even stronger and more powerful. It did that because it eventually made people realize hey maybe this is wrong. Although this is not the case in MX, the amount of attention is similar to the amount pf attention that the bus boycott got in 1953. 9. When Malcolm X suggests when he says thinking internally is that the American power structure does not want them to realize how powerful they could be. Malcolm X describes this behavior as selfish when he says he loves himself so much that he is startled if he discovers that his victims dont share his vainglorious self-opinion, (MX 243). What this means is that if the white man pressures black people into believing one thing about themselves, and the black people do not agree, then the white man would lash out, almost like an angry toddler. A connection to this is similar to when Donald Trump tries to convince people of one thing, and when they dont believe it, he turns into a crybaby. But, this is not always the case. On page 318, MX describes the ghettoes, and how the people within them are preconditioned to think that they must fight to survive. What this suggests is that the white mans tactics had been successful and basically cornered them into believing this is where they be long. This is a similar example to when you keep telling a dog that it is a bad dog. It is eventually going to believe that and not try to change that mindset. 10. When Malcolm X writes that the seeds of racism are so deeply rooted many whites are even unaware of their own racism( MX, 369-370) , he is basically saying that the hate of blacks has been passed on for so long, it has practically become tradition. And with tradition, there is always a wish for change, so blacks were always pushed to become lighter or to act more white. In The Autobiography of Malcolm X, Malcolm X says I remember that I thought that it looked as if my fathers strong black face had been dusted with flour, and I wished they hadnt put on such a lot of it (MX, 11). What MX is saying by this is that he wished that they wouldnt have tried to have his father look lighter because it strayed the thought of his strong, deep ebony father he had etched into his mind. This could be related to how when certain family members die, their kids do not want certain things done to those family members because it takes away from the thought of them they already have in their heads. B ut, sometimes the families will go against embracing their loved ones wishes. For example, on page 8 of The Autobiography of Malcolm X, MX talks about how his ) mom would make him go outside to [l]et the sun shine on [him] so [he] can get some color. (MX, 8). What this suggests is that even though MX was okay with his skin color and the lightness/darkness of it, his mother still pressured him to get MORE color because that was her tradition, or hoe she was raised. This is similar to how President Obama had to think about his traditions and values before he made any decisions, like all presidents have done/ will do. 11. MX is basically suggesting that this mass genocide had welcomed them into the system, and now they needed to be accepted. The best way to be accepted though, in MXs eyes, was to revolt. On page 375 he praises the revolt saying that the negroes so-called revolt is merely an asking to be accepted into the existing system! (MX, 375). This suggests that the black people believe that they have to fight their way to earn recognition and respect within the system, like they grew up believing. This is similar to how many of the young hustlers grew up seeing pimps and hustlers fighting in the streets to survive, learning from them how they need to fight to survive like that too. But, even though they needed to fight to get into the system, there were many placed throughout the U.S that had accepted the black people into their systems. This proved good, but few people saw it. 12. MX is basically calling to arms for the black people to take no shit. He believes, through the massive rallies that were [an] astounding success he had helped raise awareness, and now they needed to do whatever possible to keep that awareness up and continue with pursuing equal rights. Even though there isnt really a rebuttal for this, I feel as if MX had to convince himself of that too, considering when the press came at him after the film The Hate That Hate Produced aired, he had to consult Mr. Muhammad on what to do because he hadnt stayed confident enough in himself OR his followers to believe that they were strong enough to keep earning those rights. This is similar to when he believed that things would not get better for him in jail, so he had to depend on his God for help and guidance. 13. What Malcom X is saying is that the white man has preconditioned the black man for a life of crime and discrimination! To support this, he states on page 248 that many black men were converted to the white mans way of thinking because of money or promises of a better life, so they became black bodies with white heads (MX 248). This means that they would give up anything for a better life, because they knew that the one that they were living at that moment wouldntve gotten them anywhere in life, so they became one with the enemy. Although this was the case, many black people had switched sides due to all of the negativity towards MX and Elijah Muhammad and their teachings due to The Hate That Hate Produced. This is similar to when you are in a car crash and hurt your neck, so if you try to move it or anything, you will just hurt it more because of the problems that are already there. Reflection 1. The most novel claim was that traditions could be pressured onto other people who werent associated with those people to begin with. It was novel because it was true, otherwise racism and discrimination would not have occurred. 2. page 243 and 251 (Questions 9+2) 3. Danyas explaination of how the blacks were preconditioned to live and think a certain way, and Lizs which piggybacked upon that. 4. This is similar to when you are in a car crash and hurt your neck, so if you try to move it or anything, you will just hurt it more because of the problems that are already there. 5. Question two because it provided a lot of discussion. 6. Question twelve because I went so in depth with it because it interested me.

Artifact Study of an Olympiakos Soccer Jersey :: Greece Greek Sports Essays

Artifact Study of an Olympiakos Soccer Jersey Introduction The artifact of appearance I have chosen is a soccer jersey representing Olympiakos, a team in the top Greek league. I acquired this article of clothing during the summer of 1995. Many factors have contributed to my interest in Greek soccer jerseys. These include my Greek heritage, my family's fanaticism with soccer, and the growing popularity of sports jerseys in the, for severe lack of a better term, alternative subculture. In this paper, I will perform an artifact study on this jersey. For another example of an artifact study, see my first project. The steps of an artifact study are Identification, Evaluation, Cultural Analysis,and Interpretation. Identification History This jersey was manufactured in Greece most likely by a textile or clothing company that has a merchandising agreement with the Olympiakos organization. In early June of 1995 my uncle Petro bought the jersey, along with other sports items, and mailed them to my home. He intended for my brother and I to split the contents of the package; however, I quickly claimed all the items as my own after my brother expressed no interest in the jerseys. Since that day I have had the jersey in my possession. Material The jersey is constructed from a mix of several obviously artificial fabrics. Unlike football or lacrosse jerseys, it does not have a very open weave. The insignia, number, and sponsor logo are made from felt and attached to the jersey. Construction The workmanship of the jersey seems to be average. There are no major flaws in the design or material. The only apparent imperfection is a small thread unraveling on the sleeve. From the material and workmanship, it is safe to assume that the jersey was mass-produced. Design The jersey closely resembles the red and white one in the picture above left. The stripes though are thinner and the jersey has long sleeves. Also, the neck is cut in a low 'V'. Like the jersey in the picture, the team insignia, shown in the background of this document and in the above right image, is located over the left breast and the sponsor logo, in both cases Mastercard, is on the front center of the jersey. The jersey pictured has the logo and insignia in color, while my jersey is detailed completely in black. The number 10 is on the back in black felt. Function This Olympiakos jersey is primarily designed to be casually worn.

The Combining of Cable TV and the Internet Essay -- Television Technol

The Combining of Cable TV and the Internet The Telecommunications Act of 1996 opened the way for cable TV (CATV) companies to become full-fledged telecommunications companies, offering two-way voice and data communications services, in addition to television programming. After passage of the Act, the cable companies were eager to expand into the new fields of business that had been opened to them, especially the rapidly growing Internet Service Provider (ISP) business. The biggest hurdle facing the cable companies is that cable television systems were designed for one-way traffic, and must be upgraded into modern two-way networks in order to support advanced communications services. This is an expensive and technically complex undertaking. In addition, interfaces allowing subscriber’s PCs to access the Internet via the CATV cable had to be developed. These interface devices are called cable modems. Cable modems are designed to take advantage of the broadband capability provided by the cable TV infrastructure, ena bling peak connection speeds many times faster than conventional dial-up connections. Cable Modems, Cable TV Meets the Internet Cable modems have only recently been introduced for private commercial use. Cable modems and the cable data networks they are a integral part of hold the promise of providing a great deal of communications bandwidth for the private user. Greater bandwidth equals greater speed in the realm of the Internet. The Internet has only been around for private use for a relatively short period of time, nonetheless, it has grown quite rapidly. It appears that the Internet will continue to grow at a rapid pace. People will begin to use the Internet for more and more applications. Network... ... (1996, September). Break the bandwidth barrier. Byte. [No pagination]. Retrived September 16, 1999 from the World Wide Web://http://www.byte.com/art/960910/sec6/art1 Medin, M., Rolls, J. (1999, October). The internet via cable. Scientific American, 100-101 Ostergard, R.V. (1998). ABC of cable modems. Cablemodems.org. [No pagination]. Retrieved September 7, 1999 from the World Wide Web: // http://www.cablemodems.org/tutorial/01.htm Salent, M.D. (1999) Cable modem technical tutorial. Cable Modem Information Network. [No pagination]. Retrieved September 20, 1999 from the World Wide Web:// http://www.cablemodem.net/tt/primer.html Van Matre, D.L. (1999) Overview of cable modem technology and services. Cable Data Communications. [No pagination]. Retrieved September 20, 1999 from the World Wide Web://http://www.cabledatacom.com/cmic/mic1.html

A Comparison of Do Not Go Gentle Into That Goodnight, Stone Angel and A

     "Do Not Go Gentle Into That Goodnight" is a poem by Dylan Thomas.   This poem is about fighting against death. Many people die everyday with a sense of defeat. They reach a point in their lives were they feel it is useless to fight against a force that is destined to claim them. The strength of their youth disappears leaving them weak. Those who accept death too early die spiritually before they die physically. They grieve a loss that is yet to come. "Rage, rage against the dying of the light" demonstrates perfectly the attitude Dylan Thomas felt his father should have had against his death. "D.J. Thomas had never recovered since having tongue cancer in 1932. Losing his eyesight Mr. Thomas' pride and fire had almost all drained out of him; he was becoming the husk of his former self. He did the crossword puzzles of which both he and Dylan were so fond of and awaited the end. The spectacle of his decline distressed Dylan greatly and inspired this poem." (FitzGibbons 295). Dylan Thomas did not wish to see his dad surrender to his death. In writing this poem, Dylan set out to encourage others to fight against death and to live their lives to the fullest. In the novel "The Stone Angel", Hagar Shipley is a woman fighting against her own death. Her son Marvin and his wife Doris wish to put Hagar in a nursing home because they feel she is too old to take care of herself. Hagar, feeling differently, takes matters into her own hands and flees to a house in Shadow Point. Hagar is fighting against the death she feels will claim her if she is placed in a nursing home. By running away, Hagar is standing up for her right to be able to live her own life the way she feels. Marvin is a representation of the death attempting to take hold o... ...n. The main theme of Samuel Taylor Coleridge's poem is to learn from your mistakes. After telling his tale to the Wedding Guest, the Ancient Mariner realized that the murder of the Albatross was a mistake and lived a life of penance. The act of murder was an impulsive act because the Mariner felt threatened by the Albatross their actions. The deaths of both birds brought about memories from both the Ancient Mariner and Hagar which they shared with other people, the Wedding Guest and Murray F. Lees. These memories help them to realize the mistakes they made. Through their own personal recollections, the Ancient Mariner and Hagar both achieved a better understanding of their lives and in turn were able to die with a sense of contentment and relief.    Works Cited FitzGibbons, Constantine. The Life of Dylan Thomas. Boston: Little Brown & Co., 1965   

Environmental Scan Essay

The week three assignment for Strategic Management MGT 498 involves researching the environmental scanning practices of two to three real-world companies’ internal and external environments and describe their internal and external environments. This assignment provides a brief overview on the competitive advantages of each identified company and what strategies these companies use. Included in the assignment is information on how each company creates value and sustains their competitive advantage through business strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last, the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza, Inc. versus Pizza Hut, Inc. Stakeholders, customers, and members of an organization’s board of directors expect executive leaders to balance the strategic fit of a company to what the environment wants and what the corporation has to offer. The expectation necessitates executives to strike a balance between what the corporation needs to what the environment can provide. The organizational balance involves both the internal and the external stakeholder. Environmental scanning allows an organization to identify possible external opportunities and threats, and look within the organization’s internal environment for strengths and weaknesses (Wheelan & Hunger, 2010). The fast food culture in the United States has grown from a $6 billion-a-year industry in 1970 to a massive corporate franchising empire earning more than $170 billion in annual revenue (Food Empowerment Project, 2010). Leading the way in the fast food culture is the pizzeria industry. The pizza industry is a highly competitive market. Although there are many pizza makers ranging from local pizzerias to international franchises, Domino’s Pizza, Inc. , and Pizza Hut, Inc. are two major restaurants within the industry. In 2009 Pizza Hut, lead the industry with $29 billion and 18% of pizza sales, whereas Domino’s Pizza took 10% of this market with approximately $290 million in sales revenue (Young, 2009). The two competitors battle for consumer appetites, consumer dollars, and consumer attention. Before launching into a major marketing campaign, using valuable corporate resources each company implements a strategic plan with an analysis to identify the weaknesses and threats of their competitor. When Domino’s conducted an organizational analysis to identify strengths and weaknesses, the company recognized their biggest strength is in name recognition, pizza delivery, and take-out pizza. The company understands the importance of brand image and further understands a strong brand image creates customer loyalty and helps the company when introducing new products into the market. Domino’s enjoys a strong business network with franchise owners and boasts a diversified franchise market. Because of the diversification and strong network capabilities with franchisees, Domino’s can increase domestic and global market share, and increase sales opportunities. In contrast, Domino’s weakness relates to a decline in domestic store sales affecting brand image and company’s profits (Henry, 2010). Consequently, Domino’s opportunity over competitors is their focus on pizza delivery services. Pizza delivery for Domino has improved operating effectiveness with minimized spending. Another opportunity for Domino’s is the mobile device industry. Threats to Domino’s include competition in the pizza delivery industry, consumer health awareness, and an increase of labor and food prices (Henry, 2010). On the other hand, Pizza Hut, Inc. is the number one pizza manufacturer in the pizza industry enjoying strong brand image and recognition, and their organizational analysis revealed some of the same strengths as with Domino’s. In addition to a strong brand name, their organizational strengths include a competitive advantage in developing a large network of full service pizza restaurants with delivery service, targeting different segments with a broad range of products, and a strong franchisee network. The organizational analysis shows Pizza Hut maintains high overhead costs with their full service restaurants, high cost of pizza products leading, and an internal conflict among franchisee owners. In contrast, the external environmental analysis reveals Pizza Hut’s opportunities remain in pricing by creating and offering innovative pizza selections, increased brand loyalty through good customer service, updating customer online ordering system, expanding home delivery services, and entering new markets. Threats, facing Pizza Hut come from Domino’s Pizza as the number one competitor in delivery service. Because Pizza Hut boasts claims as the number one pizza manufacturer, the organization faces threats of competitors matching their products and imitating their strategy methods to gain market share (â€Å"Scribd. om,† 2012). The competitive advantage used by Domino’s Pizza is in their delivery service market and the fact Domino’s does not incur the overhead costs associated with sit-in dining restaurants. The competitive advantage Pizza Hut has over Domino’s is in name recognition, brand- in-store dining, and a variety of menu selections. The external environmental factors used by each organization to determine environmental scanning and strategic planning are societal, task, and natural environment reports. Societal environment scanning influences long-term strategic planning and takes into consideration economic forces, technological forces, political-legal forces, and sociocultural forces. Task environmental scanning involves remaining aware of the trends and changes within the respective industry, and natural environmental scanning involves those factors affecting the ecological system and how the organizations carbon footprint affects the ecological system (Wheelan & Hunger, 2010). Both Domino’s and Pizza Hut value and understand the power of the consumer and are attentive to trends affecting consumers. The business strategy applied by each organization focuses on the customer and making each operation more efficient. For instance, Domino’s focus is on the fast-food side of the pizza industry and places emphasis on take-out and delivery services. Pizza Hut on the other hand, prefers to offer consumers the option of take-out, delivery, or dining-in. Each has created value with advantages of the Internet. With online ordering and delivery services offered by both, placing value on consumer personal time is a value added. However, Pizza Hut sustains a competitive advantage over Domino’s with customer service, upgrading customer online ordering systems, expanding home delivery services (Wheelan & Hunger, 2010). Both restaurants use various advertising strategies as a measurement guideline to verify how their strategic effectiveness brings a return on investment. Both restaurants rely heavily on television advertising campaigns, which account for 92% of Pizza Hut’s paid media advertising, and 94% of Domino’s paid media advertising (Young, 2009). In using social-media as a strategy, Pizza Hut implemented a broad-range of programs across social media outlets. According to reports, nearly 400,000 people view Pizza Hut advertising through social media. Domino’s social media efforts, reaches 370,610 potential customers with both Domino’s and Pizza Hut tripling their investment in online advertising. Domino’s primarily promoted delivery service across a broad range of sites, including Amazon, Ask, Yahoo! , MySpace, Facebook, College Humor, Yellow Pages, and local newspaper sites. Pizza Hut used their key product calendar to push online sales, sending users to the company’s website to place delivery orders targeting a younger and more female-skewed audience to sites, including ETonline, Cosmo Girl, Elle, Fandango, and Fox News. Each restaurant uses mobile device apps to reach consumers. Pizza Hut’s app allows customers to order menu items directly from their mobile devices by using an intuitive touch-screen interface. The Domino’s mobile-ordering application is an iPhone optimized web app. By visiting Dominos. om, customers use an ordering system designed specifically for iPhones or an iPod Touch. Domino’s Pizza used an outdoor campaign, whereas Pizza Hut did not (Young, 2009). The effectiveness of the guidelines used by each company to measure their ability to grab the attention of consumers is in the tale of sales receipts. According to Young, Domino’s use of TV ads directed toward recession-related advertising, and value-based offers showed good focus and resulted in a positive impact on traffic and sales. Their online and search activity supporting those promotions led to increased uptake with online delivery. A recent market share report ranked Domino’s Pizza number one in online sales with an increase of 28% in market share, up from 11%. On the other hand, Pizza Hut’s use of smart media programs, particularly in social media did not increase sales. In fact, Pizza Hut’s receipts were down by 8% (Young, 2009). In conclusion, environmental scanning allows companies to dissect the competition to determine opportunities and threats allowing management to create a strategic plan to propel their organization in front of respective competitors. The process allows organizations to look within to understand internal strengths and weaknesses and look at changes needed to support identified opportunities and threats of competitors. In the case of Pizza Hut and Domino’s, Pizza Hut has brand and name recognition above Domino’s Pizza. However, Domino’s environmental scanning identified an opportunity against Pizza Hut with online sales, thus propelling Domino has to gain valuable market share increasing sales by 11% whereas Pizza Hut’s sales fell by 8%.

Case Application Fast-Forwarding Blockbuster Answers Essay

ABSTRACT This study was conducted to determine the consumer preferences of international brands over local items. This research is design to find out the buying behavior of young consumers. This paper examines consumer preferences and attributes of decision making in segment of respondent in Vehari, Pakistan. A number of factors affect the consumer purchase decisions. The results suggests, that group of consumer prefer the attributes like, Quality, Price, Social Status, Design of products. It also suggests the preferences for foreign products over local products. The research was conducted in Vehari and the sample selected 65. The data collected for research was through a questionnaire and was conducted in CIIT Vehari Campus since the target audience was largely the youth. Key Words: Preferences of international brands, Quality of products, Price of products, Social status, Design of the products. INTRODUCTION: This research is proposed to the consumer preference of international brands over local production. The biggest factor that changes the consumer purchasing decision is quality when they prefer international brands over local brands. Consumers are more information about other culture, lifestyle and brand. On the other hand electronic sources are available to access international brand information in seconds. In last few years increasing of globalization had made intensely impact on market and also on consumer choice. Through globalization companies have advantage to participate in international market and approach to new consumer markets. The main purpose of this study is to find the factors that are influencing consumer’s living in Vehari and their choices of purchasing international brands over local brands. The main objective of this study is to learn about how country of origin effect and change the choices and willingness of the consumer. This research will investigate the purchasing behavior of Vehari consumers towards international brands over local products. Country of origin of any product tells the reputation of the specific country. It also shows the national characteristics, economics, political background, social system, tradition and history of any particular region. In short country of origin is overall perception of the consumer about particular country. It is necessary to establish parameters to measure the consumer attitude toward consumer preference on international brands rather local brands. However, for some products and services â€Å"the tastes and preferences of consumers in different nations are beginning to converge on some global norms† (Holt, 2002). Consumers seem to value and admire global brands and regard such brands as a status symbol, from a consumer perspective brands may vary (Ismail, Masood, & Tawab, 2012). The preference of brand depends on best alternatives among availability (Tversky & Shafir, 1992). One goal of consumer is accurate selection results in value satisfaction (Bettman, Luce, & Payne, 1998) it is not just depends on judgment of any single attribute of a product (Elliot & Cameron, 1994). In other context, scholars argue that local cultures are yet very powerful force shaping consumers preferences and but some identify a tendency in consumers â€Å"hybridize† (Holton, 2000), â€Å"glocalize† (Ritzer, 2003) or â€Å"creolized† as a way to combine global and local cultural forces have impact. International and global brands can be defined as the multi market approach in consumer markets (Johansson & Ronkainen, 2005) while local brands defined as the local manufacturing’s approach to consumer markets. Today is ages of globalization so business are become international and cross national that why customers mostly recommended and preferred the international brands due to their top quality, user friendly and customer oriented products (Netemeyer, 1991). Purpose of the Study The main purpose of our study is to find the factors that are influencing consumer’s choices of youth of purchasing international brands over local brands in Vehari, Pakistan. There are many factors which influence consumer decision. Such as quality of products, price of products, social status, design of products. The study is also designed to find out the buying behavior of young consumers, attitudes towards international brands and local items and preference for international brands. LITERATURE REVIEW: Hornsby (2010) was saying that the purchasing process of consumer mostly depends on the attributes and features of the product. In many situations consumers search alternatives of the products and these alternatives and substitutes are foreign made so consumer decide that he or she use foreign products and these products can fulfill their needs and wants. In foods items there are few attributes which affecting the purchasing decision of the consumer, like appearance and price of the food. If foods items are fresh and their appearance is nice so consumer easily influence and want to purchase these food items. On the other hand price is another factor which influences the perception of the consumers. Price of the product made either good or bad impact on consumer. If product is expensive but its attributes and features is quite different rather than other product and also fulfill the demand of the consumer than consumer will be satisfy by that product and purchase it again and again. He also described that some consumers are very conscious about the manufacturing of the product. Made in image deep and strong impact on consumer purchase decision. If any product which is foreign made that easily influence the consumer rather the domestic product, that’s why now a day’s labeling or made in Japan, made in U.S.A and made in U.K is liked by consumer and prefer over the local manufacturing because foreign products have high quality, new technology and very durable and reliable. Past studies and survey are mostly based on above three attributes (price, appearance and county of origin). These are key features of the any product which affect the consumer choice and willingness. In different survey participants highly ranked these three attributes about their purchasing decision and shopping habits. Al-Mamun & Mahmud (2011) were saying that consumer behavior can be easily influenced by the factor of country of origin because in domestic and international markets foreign products are dominated by their high quality and new technology. This is true facts that every consumer evaluates domestic and foreign products through quality and features of the product. Previous research shows that such characteristics as quality, durability, appearance, prestige, safety, price, availability and risk affect consumer evaluation of product quality and has a significant impact on consumer’s purchase preferences. Shah and Khattak (2011) said that consumer preference is directly relate to the economic growth of the country of origin. The concept of good quality is the sign of economic development that is the reason consumers of developing country prefer more foreign products rather the local brands because good quality is the sign of developed countries. Because consumer not compromise on quality the consumer may pay for local product which are of high quality rather foreign products ignoring prices. It is an empirically improved that if a foreign brand with its original producer become weaker with the passage of time as the brand started to be produced locally. In developing countries like Pakistan, India and Saudi Arabia foreign brands are not prefer only because of quality but are preferred for status quo, ego. It is also proved that education, life style also in favor of imported products. Merino & Gonzales (2008) said that many organizations have changed their strategy by knowing trends of globalization which focus on global brands rather multi marketing approach. Global brands have not one line definition, but previous studies define as multi market reach of products that are perceived as a same brand worldwide by customer. However brand is a communication of information, a consumer perceived to identify it. Communication stimulates active knowledge of the brand presence, relevance, performance, advantages and bonding (Consumer feel the brand is only one that offer key advantages). Previous research proved that understanding the differential advantage, which global brands may have on loyalty drivers in context of Latin American markets. The consumer recognizes advantage of global brand by differentiation and enhanced quality, in other hand local brands are perceived by customer in term of fair price and popularity. That is why Brazilian seem to be more open to global brands rather than Mexican and Argentinean customers prefer local brands. Ismail, Masood & Tawab (2012) said that the most important factors that influence a consumer’s final decision are the price and quality of the product. Because the consumers usually relate the price of the product with its quality, a brand priced too costly is generally perceived as a high quality product. Similarly, a product priced too low affordable by many but perceived quality is low. Globalization also contributes to enable worldwide organization in one single market. Other factors which influence on the consumer preference include; consumer ethnocentrism, country of origin, social status, price relativity with the competing brands and family and friends. Study exposed that the quality of the product has more impact on purchase decision of the customer to buy global brands. In practice, our people, especially the females were found to be extremely prone to the global brands to meet current fashion and trends. Status symbol is also a factor influencing on customers to buy imported products. Ho, Teik, Ing, Phing & Peng said that customers influence to buy global brands in search of status and perceived quality. While globalization is the success factor of many large organizations, local companies can also obtain competitive advantage through profound understanding globalization. Global brands are more likely to be preferred by consumers as they have the ability to associate status, wealth and prestige with the self-identity of a consumer and further enhance social standings in a social class. Perceived quality is the subjective judgment of consumers towards a product or brand superiority and distinction. The most influential factor among social motives for consumer shopping and purchasing decision is the enveloping desire for social status. Malaysian customers overall perceived quality of Toyota automobiles were found to have significantly higher perceived quality and status than Perodua automobiles. Theoretical Framework: The dependent variable â€Å"preferences of international brands† can be explained by four independent variables; (1) quality of the products (2) price of the products (3) social status (4) design of the products. Consumers of developing countries wants to purchase the products of developed countries because they thing the products of developed countries has high quality. Consumes relate the price of product with its quality, they thing that the product of low price has the low quality and a product which has a high price has a high quality. Products of developed countries are measured as indication of high social status. Consumers are also prefers the design of the products if the design of the product is good than consumer purchases it regularly. Schematic Diagram for the Theoretical Framework Variables Independent variables: âž ¢ Quality of the products âž ¢ Price of the products âž ¢ Social status âž ¢ Design of the products Dependent variable: âž ¢ Preference of international brands Hypotheses H1: There is a positive relationship between consumer purchasing attitude and quality of the products. If the quality of a product is high than the attitude of consumer toward a product is positive and if the quality of a product is low than the consumer response is negative to purchase the product. H2: There is a negative relationship between price of the product and consumer purchasing attitude. If the price of product is high than the consumer attitude towards a product is negative and if the price of the product is low than the consumer attitude towards a product is positive. H3: Consumers prefer the international brands because it adds to the social status of consumers. Consumers will prefer the products manufactured by a foreign owned company because it adds to the social status of consumers. H4: Design of products has also positive relationship with consumer behavior. The design of a product made impact on consumer purchasing design. If the design of a product is good then customer purchases it frequently. Research Methodology: Data Collection This research is conducted through regression analysis. In this research it is needed to understand the consumer perception of international brands over local items. The tool of our research is questionnaires; this is primary research because this is firsthand knowledge or information. The research is conducting on why consumers prefer the international brands over local items of Vehari, Pakistan. The data has been collected through questionnaires and each questionnaire contains nineteen (19) statements and the questionnaire have distributed in CIIT Vehari Campus. The sample for this research included 65 consumers. Simple random sampling is used for this research for data collection. Results and Analysis: Table # 01: |Model Summary | |Model |R |R Square |Adjusted R Square |Std. Error of the | | | | | |Estimate | |1 |.527a |.278 |.230 |.90372 | |a. Predictors: (Constant), design, social status, quality, price | From model summary of regression analysis it is evaluated that all independent variables (quality, price, social status & design) affect dependent variable (preferences of international brands) 52.7% as mentioned in table 1. Table # 02: |ANOVAs | |Model |Sum of Squares|Df | |b. Dependent Variable: preferences of international brands | | | The results of this research are more significant. Data used in this research providing accurate results as shown as .001 in ANOVA (table 2). Table # 03: | | |Coefficients | |Model |Unstandardized Coefficients |Standardized |t |Sig. | | | |Coefficients | | | | |B |Std. Error | Finally regression analyses describe the relationship between dependent variables and independent variables. It also describes their relation structure, whether they have positive relation or negative. Regression analyses show that quality, social status and design have positive relation with preferences of international brand, with the increase in one unit of all there become positive change of .662, .120 and .100 occur respectively in dependent variable. The quality have positive relation with consumer preferences because the consumer perceived that the international brand have more quality rather than local items. The social status has positive relation with consumer’s preferences of international brands because consumers perceived that they increase their social status in society through the use of international brands. The price of products has also positive relation with consumer’s preferences because consumers perceived that the design of international brands is better than local items. On the other hand price has negative relationship with dependent variable, with the increase in one unit of price there become -.275 changes occur in preferences of international brand. The price of products has negative relation with consumer’s preferences because consumers are not preferred the international brand if it has same price as local item. Recommendations and Suggestions Our local brands have not so good quality, their design is not well and there is no much variety in our domestic products that’s why our customer goes to purchase the international brand so frequently. Local companies charge more price because government of Pakistan charge value added tax and other type of taxes from domestic companies so companies increase their prices that’s why customer mostly purchase international brands due to their good quality, designs and lot of variety. Conclusion: This research is an important contribution consumer’s preferences literature. This research concluded that consumers of Vehari, Pakistan have a stronger and positive image about the international products. The feel a personal pride when have the international products. References: Bettman, J., Luce, M., & Payne, J. (1998). Constructive Consumer Choice Processes. Journal of Consumer Research , 187-217 Elliott, G. R., & Cameron, R. C. (1994). Customer Perception of Product Quality and the Country-of-Orign Effect. Journal of International Marketing , 49-62 Holton, Robert (2000), Globalization’s cultural consequences, Annals of the American Academy of Political and Social Science, 570 (4), 140–152 Hornsby, D. G. (2010) â€Å"Attributes Affecting Consumer Choice† Ismail, Z., Masood, S. & Tawab, M. Z (2012). Factors affecting consumer preference of international brands over local products. International conference on science and humanity, 2(31), 54-59 Johansson, Johny K., Ilkka A. Ronkainen (2005), â€Å"The esteem of Global Brands†, Journal of Brand Management, 12 (5), 339-354 Khattak, N. M & Shah, A. T. (2011). Consumer’s attitudes towards non-local products. International conference on business and economic research, 321-332 Mahmud, P. & Al-Mamun, H. M (2011). The role of country of origin effect in the assessment of a market offering. The cost and management, 35-40 Merino, M. & Gonzalez, S. (2008). Global or local? Consumers perception of global brands in Latin America. Latin America advances in consumer research 16-21 Netemeyer, R.G., Durvasula, S. and Lichtenstein, D.R. (1991), â€Å"A cross-national assessment of the reliability and validity of the CETSCALE†, Journal of Marketing Research, Volume 28, pp. 320-7 Ritzer, George (2003), â€Å"Rethinking globalization: Glocalization/ grobalization and something/nothing†, Sociological Theory, 21 (3), 193–209 Tversky, A., & Shafir, E. (1992). Choice under Conflict: The Dynamics of Deferred Decision. Psychological Science , 358-361

Reflection on Non Violence Civil Rights Actions

Martin Luther King preferred to achieve Civil Rights for African Americans through non-violent actions. He believed violence would only lead to more problems and conflicts as whites would want to find a way to get revenge for the problems caused by African Americans. Martin Luther King displays success through his non-violent action with the Montgomery Bus Boycott. The Montgomery Bus Boycott is a prime example of a non-violent boycott. Rosa Parks, a member of the NAACP, decides to not give up her seat to a white man when the bus runs out of seats.After violating the bus rules, Parks was arrested. As a result, the Montgomery Bus Boycott began. African Americans across Montgomery, Alabama, stopped using bus services in order to damage the business financially. According to the Article â€Å"Martin Luther King Jr. , Remembers the Montgomery Boycott,† Martin Luther King believed if the protest was done â€Å"courageously, and yet with dignity,† the â€Å"walls of segregati on [would] finally [be] battered by the forces of justice. By boycotting the bus, the company lost a tremendous amount of money because it lost many of its customers. Eventually, as a result, the bus company had to desegregate the buses and begin seating in a â€Å"first-come, first-served† basis. This economic win by Martin Luther King showed that violence is not always needed to solve problems. Even in the Deep South, the â€Å"Cradle of Confederacy† can be transformed into â€Å"Montgomery, the cradle of freedom and justice† through nonviolent actions.Martin Luther King made an Economic change by sparking a boycott in Montgomery, Alabama. He began a change in the way Civil Rights were going to be achieved for African Americans. Instead of getting their equality through violence and possibly another civil war, African Americans damaged segregated businesses through boycotts making non-violent action more effective.

Population Management Strategies Essay

China has one of the largest population densities in the world. In Russia there is a decline in population which is observed to increase drastically. In Western Europe as well, the population decline is as a result of the social and economic lifestyle that the natives lead. Varied measures are therefore taken against the population growing trends. This study compares and contrasts the population management strategies of the above mentioned nations (Gordon, 2005). 2. 0 Population growth in Russia Presently, there is a remarkable decline in population and this is a major problem in Russia. Russia’s population is estimated to be 143 million, however, in every year there is a turn down of about seven hundred thousand people; calculations indicate that this decline is about one hundred people dying every hour; this has led to predictions that the country’s population by the year 2050 could be as low as one hundred and twenty million. It could also have an economic and geopolitical impact (Gordon, 2005). a) Causes of the population crisis The observed high mortality rate, short life expectancy and an increasing number of deaths from causes that are not natural; are the major factors contributing to the population decline in Russia. Russia’s number of deaths per 1,000 people is at 16, compared to Western Europe which is 5. Out of the 150,000 people who die in natural deaths, 46,000 are suicidal cases, 40,000 killed in road accidents, 36,000 murdered and 36,000 are as a result of alcohol poisoning. High abortion in Russia contributes to the low birth rate. However there is a great decline in abortion since the Soviet times when abortion was utilized as a method of birth control (Gordon, 2005). The official statistics survey indicates that there are 1. 6 million abortions in Russian women, which is higher than the birth rate. Generally, there is a low birth rate in the country attributed to high rates of alcoholism and economic hardship. Currently, Russia’s birth rate is 1. 34 children per woman of fertile age, which is less compared to the required 2. 14 children per woman. Additionally, the estimated life expectancy in Russia is about 58 years for men and 72 for women, thus thirty percent of the men population do not reach the beginning of their pension age (Gordon, 2005). Russian experts also suggest that the depopulation in the country is due to political and economic upheaval experienced in the country in the 1990s. Due to bad planning and implementing of liberal economic reforms, social insecurity was evident among the nationals and thus they sought to have fewer children. The rate of foreigners moving into Russia is low; little relocation is observed within the former republics of the Soviet Union. However the rate of movement of nationals outside Russia to Western Europe and other places is high and it’s usually for search of a better economic situation (Gordon, 2005). b) Management strategies In 2005, there was an increase in the number of births which was due to a large number of girls born in the 1970s-1980s who could bear children by then. Thus the birth rate can be stimulated, the maternal and infant mortality rates reduced. By enhancing the reproductive health and quality of the population, the population growth can be boosted. A new demographic development concept is essential for it will outline the national goals such as average increase of life expectancy in the nationals and increase in birth rate. Russia has a chronic occurrence of cardiac and oncological diseases. The average life expectancy can be boosted by six more years if an initiative is taken to reduce deaths that arise from such disorders (Gordon, 2005). 3. 0 Population growth in China and management strategies China is among the world’s top nations that experience a very large population with a relatively small youth cohort which is attributed to the People’s Republic of China’s one –child policy. Except for the population policies implemented in China in 1979, the current population in china would be reading at 1. 7 billion. It is recorded that china’s population in 1953 was 582 million; however by the year 2000, the population was twice as much, estimated at 1. 2 billion (Peng, & Guo, 2000). The first leaders in China believed that a large population was a great investment, yet, as the population grew rapidly it became a liability and this led to a mass campaign effort for birth control by the Ministry of Public health; though this was in vain. Again, a rapid population was experienced after the interval of the ‘Great Leap Forward’. In the 1960s, emphasis was laid on late marriage and in 1964; birth control offices were established in the central government and at the provincial level, contraceptives were used in family planning. This campaign was seen to be successful until the Cultural Revolution era (Peng, & Guo, 2000). In 1972 and 1973, birth control resources were distributed countrywide. At administrative and in various collective enterprises, committees were launched to ensure implementation of the birth control programs; both rural and urban areas were covered. Mao Zeodong who was behind the family planning movement died in 1976, and the government failed to acknowledge that economic growth and improved living standards are affected by the population growth. However, in the 1970s the fast growing population of China prompted the government to establish a limit in the number of children born; the highest suggested family size was two children in cities and three or four in the countryside (Peng, & Guo, 2000). Since 1979, the one-child policy that was widely in use. The policy had different guiding principles on national minorities and only one child was permitted to the married couples. The policy helped China to achieve its goal of stability and a fertility rate that was greatly reduced; an average of 5. 4 children per women was reported. Those who observed the one child program were rewarded by getting a one-child certificate that permitted them to get cash bonuses, better childcare, longer maternity leave and good housing allowances; and they were to pledge that they would not bear children anymore. The population in the rural areas however, determined the efficiency in the policy implementation program; since they accounted for 60% of the total population (Peng, & Guo, 2000). Studies indicate that coercive measures were used in order to make the one-child policy a success. The assumed methods included psychological pressure, use of physical force, and in some cases forcing abortions and infanticide. However, the government officials insisted that the family planning process was on voluntary basis and measures applied in implementing the programs were persuasive and economic based (Peng, & Guo, 2000). Between 1970 and 1980, there was a drop in the crude birth rate from 36. 9 per 1,000 to 17. 6 per 1000, which was due to â€Å"wan xi shao† birth control campaign,-late marriages, longer intervals between births and fewer children. In addition, the social and economic changes that had taken place, amongst which was the high level of employment of women in rural and urban areas and low mortality rate in infants, may have contributed to the aforementioned. Nonetheless, in the countryside, people valued large families, especially sons, for assistance in the fields and support during old age. This seems to have applied to the rest of China as a whole; there is a gender imbalance in China; the 2000 census report showed that 119 boys born of every 100 girls. The government was thus forced to ban the selective abortion for female fetuses in July 2004 (Peng, & Guo, 2000). 4. 0 Population growth in Western Europe Since the 1960s, there is a substantial decline in Western Europe’s population which is accredited to low fertility rates. By 1999, the total fertility rates had dropped so much; an average of 1. 45 was recorded in the fifteen European Union countries. A total fertility rate at 1. 5 is presently experienced by eight out of fifteen of the western European countries. However, there are immense disparity among these countries in terms of timing and the level of when the decline started as well and in the rate and decline duration. Socioeconomic and demographic factors have contributed to the differences in pattern of West European fertility levels. There are concerns pertaining to the imbalance of the population age structure, ability to maintain European welfare state systems and consistency in social affairs. This has les to the implementing of family policies in order to safeguard the nations’ populations (Caldwell et al. 2006). a) Management strategies i) Maternity protection: this was a step towards creating an opportunity for women to give birth because of the demand from employment, differences in gender and equality; protection of labor and regulation. The Western European countries thus introduced compulsory maternity leaves for women who are working. Other countries such as France introduced a policy in support of women in reconciling employment with motherhood. In Scandinavia, greater emphasis was put in leaves and protective labor legislation. The recommended maternity leave period is 14weeks; however it varies between 20weeks in Italy and 16-18 weeks being the common length in other countries (Caldwell et al. 2006). ii) Parental leave: the government has amended the parental leave regulations and different parental-leave schemes have been implemented. These leaves are available only to parents and they vary from one country to another. The benefits also vary significantly; in some countries they are either unpaid or given a low pay (Caldwell et al. 2006). iii) Childcare services: at the beginning of industrialization, childcare services were instituted to cater for the orphans and children who were unattended due since their mothers were working. However up to the 20th century, childcare services changed to charity education to promote social and individual development. The catholic institutions were pioneers in provision of this kind of service. Presently the services offered differ athwart the nations (Caldwell et al. 2006). iv) Child benefits: this system came up as wide array of policy intentions. Its major role was to cater families in need for instance widows who had children and divorced or single mothers. However these support systems vary in terms of services offered across the countries (Caldwell et al. 2006). 5. 0 Conclusion In Russia and Western Europe, population decline is the major crisis which is as a result of varied factors. Russia’ decline is caused by inappropriate standards of living and in Europe, the level of industrialization that has created working opportunities has denied women the chance to bear children, hence population decline. In China, the challenge is high population that is caused by uncontrolled popular growth. The future population in China is likely to face gender imbalance and besides it has an increasingly aging population. There is a limitation in the way services are offered in the family systems. A cross-national variation in family policies’ provisions and modalities is evident in Europe. Hence it is difficult to look into the effects of family policies on individual childbearing behavior in order to make a comparison between the countries. Some countries share fertility advances, and family policy systems. The countries in West Europe are clearly divided (Caldwell, et al. 2006). References: Peng, & X. , Guo, Z. (2000): The Changing Population of China, ISBN 0631201920, 9780631201922, Blackwell Publishing. Caldwell, B. K. , Caldwell, P. , Caldwell, J. C. , Caldwell, P. Schindlmayr, T. McDonald, P. F. (2006): Demographic Transition Theory. ISBN 1402043732, 9781402043734, Springer Gordon, E. E. (2005): The 2010 meltdown: solving the impending jobs crisis. ISBN 0275984362, 9780275984366, Greenwood Publishing Group

Marketing Plan Project Research Proposal Example | Topics and Well Written Essays - 2500 words

Marketing Plan Project - Research Proposal Example There is a huge need for this kind of product among the people. The following study will provide some information and will develop a marketing plan for this developed product. Economic Environment and Competitive Environment Analysis US are one of the strongest, leading and developed economies in the world. The recent global recession in the year 2007-08 and the European financial crisis in the year2008-09 have affected the economic situation of the country. Most importantly, this economic downturn has affected the social and economic life cycle of a country. The per capita income of people has gone down due to this recession. Moreover, this unfavorable economic situation of the country has impacted negatively on the economic growth of the country. Currently, it is feasible that, the disposable income of people has gone down comparing to the pre era of global recession. Now-a-days, people are trying to save more rather than consuming. Several economic policies such as high tax rate, limited government expenditure has affected the economic situation of the country very badly. Looking into these factors, it can be said that, the country is still suffering from the impact of economic downturn. In terms of competitive environment, the success of the product depends upon the product attribute, price range of the products and existing rivalry in the operating market place. Depending upon these things, it can be said that, the product has several competitive advantages. First of all, this type of business market is still uncovered and untapped. Therefore, there is a huge opportunity for the brand to capitalize on the potential market opportunity. On the other hand, it can be said that, this kind of product will be very effective in the daily life of people. In terms of pricing, it can be said that, this product is affordable for the people of all kind of income group, such as lower middle, middle, upper middle and upper class. The low price range of the products is ad dressing that; people can afford this product without any hesitation. Lastly, in terms of competitors, it can be said that lack of competitors and due to untapped market the product can achieve huge competitive advantage and market share. It will help them to increase the target customer base. Data on the Market The organization can target a huge area of market place, as it is discussed earlier that, the specific market segment is still untapped. Moreover, according to a survey, it has been found out that, more than 75% people, including all kind of market segment it is feasible that, there has been already a need for this product. According to the respondents, it is feasible that, major of them are unhappy as they could not able to use 100% of a beauty cosmetic product or a tooth paste. Therefore, it has evidenced that, there are huge demand for the product. In terms of age it is feasible that, there is a need for the product among the people aged between 12 and 65. Moreover, in te rms of income group, it has been feasible that, people whose household income is more than 15,000 US dollar are the major target group of this product. In terms of gender of people, the products are seemed to be popular among the household female respondents comparing to other male respondents. The median income of the maximum